How to Make Your Website Visible on Google​

If your site doesn’t show up on Google or is buried on the third page, you’re missing out on massive potential traffic. So, how can you make sure your website is easily found by the people searching for exactly what you offer? Let’s break it down into simple, actionable steps.

Why Google Visibility Matters

Before we jump into the how, let’s talk about why this is so critical. More than 90% of all internet searches happen on Google, and people rarely look beyond the first page of results. If you’re not on that first page, you’re practically invisible to your target audience. So, getting your website visible on Google can directly lead to more traffic, more sales, and more engagement with your content.

How to Make Your Website Visible on Google​ in Saudi Arabia

1. Set Up Google Search Console

To make your website visible, the first step is to ensure that Google can actually find it. One of the most powerful tools for this is Google Search Console, a free service that lets you monitor and troubleshoot your site’s appearance in search results.

Here’s how you get started:

• Verify Your Website: Go to Google Search Console, add your site, and follow the steps to verify ownership.
• Submit Your Sitemap: Your sitemap tells Google which pages exist on your site. Submit it so Google knows what to crawl.
• Monitor and Fix Issues: Search Console will alert you to any crawling issues like broken links or pages not being indexed.

By taking these steps, you’re helping Google discover your site faster.

2. Optimize Your On-Page SEO

Now that Google can find your website, the next step is optimizing your content. SEO, or Search Engine Optimization, is the process of improving your website so that it ranks higher on Google.

Here’s what you should focus on:

• Use Relevant Keywords: Make sure your content answers what people are searching for. Use tools like Google Keyword Planner or Ubersuggest to find high-traffic keywords that relate to your content.
• Optimize Meta Tags: Your title tags and meta descriptions should be clear, and compelling, and include your primary keywords.
• URL Structure: Keep your URLs clean and straightforward. They should contain keywords and accurately reflect the content of the page.

For example, if you’re running a bakery in Chicago, a great page title might be: “Best Bakery in Chicago | Fresh Pastries Daily.” It’s straightforward, has the right keywords, and tells both Google and your audience exactly what the page is about.

3. Build High-Quality Backlinks

A big part of making your website visible on Google comes down to authority. One of the best ways to show Google that your site is trustworthy and relevant is by having other reputable websites link back to yours—this is called backlinking.

Here’s how to build quality backlinks:

• Write Guest Posts: Offer to write articles for other reputable blogs in your industry and include a link back to your website.
• Create Link-Worthy Content: Publish original, valuable content (like guides or infographics) that people naturally want to share.
• Reach Out: Contact websites with relevant content and ask if they’d be willing to link to your site if it’s useful to their readers.

When done correctly, backlinks are a huge ranking factor that will help push your site higher in Google search results.

4. Ensure Your Website is Mobile-Friendly

Did you know that Google uses a mobile-first index? That means Google prioritizes how your site performs on mobile devices when determining your ranking. If your website isn’t mobile-friendly, you’ll struggle to rank well.

Here are a few things to ensure:

• Responsive Design: Your website should automatically adjust to fit screens of all sizes.
• Fast Load Time: Optimize images and minimize code so your site loads quickly on mobile. Ideally, your pages should load in under 3 seconds.
• Readable Text: Make sure users can easily read your content without needing to zoom in.

Here’s a tool you can use to test whether your website is mobile-friendly or not.

5. Utilize Google Business Profile for Local SEO

If you have a local business, making your website visible in local search results is key. This is where Google Business Profile (GBP, formerly known as Google My Business) comes in. By setting up and optimizing your GBP profile, you increase your chances of showing up in the local “Map Pack” results when users search for services near them.

Steps to optimize your GBP:

• Claim Your Listing: Ensure all your business details are accurate, like your name, address, phone number, and website URL.
• Add Photos and Posts: Showcase your business with updated photos, promotions, and news.
• Encourage Reviews: Positive reviews can help your business stand out and increase trust with potential customers.

6. Produce Fresh, High-Quality Content Regularly

Google loves fresh, relevant content. By publishing regular blog posts or updating existing pages, you signal to Google that your website is active and engaging.

Tips for creating high-quality content:

• Answer Common Questions: Look at the “People Also Ask” section in Google results to find questions your audience is asking and create content that answers them.
• Longer, In-Depth Posts: Posts with 1,000+ words often rank better because they provide more detailed answers.
• Include Visuals: Use images, videos, and infographics to make your content more engaging.

Recommended: Explore the most searched keywords on Google in Saudi Arabia

7. Optimize for User Experience (UX)

Google places a huge emphasis on user experience. A well-optimized website with great UX will rank better. Focus on:

• Easy Navigation: Make sure users can find what they’re looking for quickly.
• Clear Call-to-Action (CTA): Guide visitors on what to do next, whether that’s signing up for a newsletter or making a purchase.
• Improve Site Speed: Use tools like Google’s PageSpeed Insights to test and improve your website’s speed.

8. Measure and Refine Your SEO Strategy

Lastly, SEO is not a set-it-and-forget-it process. Regularly monitor your performance in Google Search Console and tools like Google Analytics to track your rankings and traffic.

Ask yourself:

• Which pages are performing well?
• Where is your traffic coming from?
• Are there keywords you should target more aggressively?

By analyzing this data, you can continuously improve your website’s visibility on Google.

Conclusion: How Elul Can Help You Get Visible on Google

Making your website visible on Google takes time and consistent effort. But you don’t have to do it alone. At Elul, we specialize in SEO services and Google Ads to help businesses of all sizes grow their online presence. Whether you need help optimizing your content, building backlinks, or running targeted ad campaigns, our team is here to support you every step of the way.

FAQs

1- Why doesn’t my website appear in Google search?

Your website might not appear in Google search due to several reasons:

1. Not Indexed by Google: If your website is new or hasn’t been crawled, it won’t appear in search results. Use Google Search Console to request indexing.
2. Poor SEO Optimization: Websites lacking proper SEO techniques like keywords, meta tags, and proper structure may not rank. Ensure on-page SEO is optimized.
3. Technical Issues: Broken links, slow loading speeds, or lack of mobile responsiveness can prevent Google from ranking your site. Fix these technical issues to improve visibility.
4. Penalty or Blocked by Robots.txt: If Google has penalized your site for violating guidelines or your robots.txt file is blocking crawlers, it won’t show up in search results.

To make sure your website appears, check for these issues and follow Google Search Essentials (formerly known as Webmaster Guidelines) to improve your SEO efforts.

2- How to make your website appear first on Google search?

To make your website appear first on Google search, follow these key steps:

1. Target the Right Keywords: Perform keyword research and target relevant, high-traffic keywords for your niche. Include them naturally in your content, titles, and meta descriptions.
2. Optimize On-Page SEO: Ensure your website has optimized titles, meta descriptions, headings, and URL structures that align with your targeted keywords.
3. Build Quality Backlinks: Secure backlinks from authoritative websites in your industry. Google ranks websites higher when they are linked by reputable sites.
4. Improve Page Speed and User Experience: Google rewards fast, mobile-friendly websites. Optimize your loading speed, and ensure your site offers a smooth user experience.
5. Create High-Quality Content: Publish valuable, relevant content regularly to engage your audience and satisfy search intent. Content-rich websites tend to rank higher.

By consistently implementing these strategies, you can improve your chances of reaching the top position on Google search results.

By following these strategies, you’re well on your way to making your website not only visible but also a leader in Google’s search results. Remember, SEO is a marathon, not a sprint—consistency and smart strategies will get you there.